Primo aperitivo is the premium range of ready-to-serve aperitivo cocktails. Create to give the opportunity to people to enjoy and experience a perfect five star drink everywhere they are. Negroni it's one of the most famous Italian cocktails in the world. In 1919, Conte Camillo Negroni, a regular customer at the Casoni bar in Florence asked to streghthen his Americano cocktail. Fosco Scarselli, the bartender, switched Soda water with Gin. This combination became the Count's usual order. Other guests of Casoni started to ask for one of Count Negroni's drink and then it simply became known as Negroni.